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Dr. Mayer conducts research on consumer movements and consumer policy. His work on consumer movements focuses on the history, goals, tactics, and accomplishments of the movements both in the U.S. and in other countries. Dr. Mayer's policy evaluation research has covered topics related to consumer safety and warning labels, marketing claims and consumer information systems, deregulation in the airline and telecommunications industries, and public participation in government rule making. He is currently conducting research on consumer protection and privacy issues in electronic commerce and on the implications of genetic testing for consumers of life insurance.
Dr. Mayer is an active member of the American Council on Consumer Interests , for which he serves as the delegate to Consumers International . He is currently on the editorial boards of the Journal of Consumer Affairs, Journal of Consumer Policy, and Journal of Public Policy & Marketing. He served as associate editor of the Encyclopedia of the Consumer Movement (ABC-CLIO, 1997). He has served on the board of directors of the Direct Selling Education Foundation and the Consumer Federation of America Foundation. Currently he is on the board of directors of the National Consumers League, the oldest consumer organization in the U.S., and the Consumers Union WebWatch Project. Dr. Mayer also participates in research projects of Consumers International, the confederation of the world consmer movement. |
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Recent Publications: |
- Mayer, R.N., “Measuring What Really Matters to Consumers,” Journal of Consumer Affairs, Vol. 42, No. 1 (Spring), 2008, pp. 113-22.
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Mayer, R.N., “Online Insurance” in Jing Xiao (ed.), Handbook of Consumer Finance Research. New York: Springer, 2008, pp. 125-136.
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Mayer, R.N., Sites Offering ‘Free’ Credit Reports: Worth Consumer Consideration? Yonkers, NY: Consumer Reports WebWatch, July 3, 2007.
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Mayer, R.N., “Winning the War of Words: The “Front Group” Label in Contemporary Consumer Politics,” Journal of American Culture., Vol. 30, No. 1, March 2007, 96-109.
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Mayer, R.N., “The Consumer Interest,” in Gregory T. Gundlach, Lauren G. Block and William L. Wilkie, editors, Explorations of Marketing in Society, Thomson - Southwestern, 2007, pp. 226-43.
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Mayer, R.N., “The Entrepreneurial Ethic and the Spirit of Consumerism,” in The Consumer Expert, edited by Matthew Hilton, Ashgate Publishing (UK), 2006, pp. 151-66.
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Mayer, R.N., “The Financial Ingenuity of U.S. Consumer Organizations: 4 Case Studies,” Review of Consumer Co-operative Studies (Journal of the Consumer Co-operative Institute of Japan), No. 355, 2005, pp. 37-42.
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Mathios, A.M. and R.N. Mayer, “The Changing Relationship Between Consumer and Environmental Policy: Analyzing JCP’s Quarter Century of Coverage,” in Consumers, Policy and the Environment, editied by Klaus Grunert and John Thřgersen, (2005), pp. 23-26.
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R.N. Mayer and J.X. Fan, “Great Basin and Range: Economic Well-Being of Utah Consumers,” in Utah at the Beginning of the New Millenium: A Demographic Perspective, Cathleen D. Zick and Ken R. Smith (eds.), University of Utah Press, (2005), pp. 80-88.
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R.N. Mayer, J. Huh, and B.J. Cude, "Cues of Credibility and Price Performance of Life Insurance Comparison Web Sites," Journal of Consumer Affairs, Vol 39, No. 1 (Summer 2005), pp. 71-94.
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R.N. Mayer, "Technology, Families, and Privacy: Can We Know Too Much About Our Loved Ones?" Journal of Consumer Policy, Vol. 26, No.4 (December 2003), pp. 419-39.
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R. N. Mayer, "Shopping from a List: International Studies of Consumer Online Experiences," Journal of Consumer Affairs, Vol. 36, No. 1 (Summer 2002), pp. 115-26.
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Favorite Web Sites: |
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Consumer World
The Economist
News Groper
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Courses Taught: |
- FCS 3470 : International Consumer Policy
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FCS 3500: Consumer and Family Finance
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FCS 3600: Introduction to Consumer and Community Policy
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Honors 4474 : Globalization and Culture
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